The committee requests Lopez Group companies to help increase awareness for Earth Hour by putting up announcements in strategic locations in and out of their respective buildings. Last year, Lopez Group Foundation Inc. led the campaign at Benpres Building, the Lopez Group’s corporate headquarters, in cooperation with First Philippine Realty Corporation and First Philippine Holdings Corporation.
Rockwell, for its part, put up a billboard announcement at Estrella corner EDSA in Makati, while First Balfour placed theirs in front of their building in Parañaque. Energy Development Corporation, ABS-CBN and First Gas also put up posters declaring their support for Earth Hour.
Earth Hour Philippines routinely ranks among the top participants globally in terms of town and city participation. About 50 Philippine cities and municipalities switched off in 2008; 647 in 2009; 1,076 in 2010; and 1,554 in 2011.
In 2012, the Philippines was cited as a “Hero Country” for again topping the list with 1,671 cities, towns, provinces and municipalities taking part in the switch-off. The number represents about a quarter of “all territory participants.”
Earth Hour coincides with the “spring and autumn equinoxes in the northern and southern hemispheres respectively, which allows for near coincidental sunset times in both hemispheres, thereby ensuring the greatest visual impact for a global ‘lights out’ event.”