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Undaunted, a musical

Undaunted, a musical


The Museum will be closed from 2 pm on April 23, while the doors of Meralco Theater will be opened for Undaunted, a musical at 3:55 pm on April 23, 2010.



Produced in celebration of the 80th birthday of Lopez Group chairman Oscar M. Lopez, the musicale Undaunted affirmed once again the Lopez family values passed on from the 1800s, and articulated so well by the late Eugenio H. Lopez, Sr. (Don Ening), founder of the modern day Lopez enterprise.


Throughout the phoenix-like falling and rising of the Lopez fortunes, family members were guided by the following distinct values: a pioneering entrepreneurial spirit; business excellence; nationalism; unity and team work; a strong work ethic, integrity; social justice; and an over-riding concern for employee welfare and wellness.


“We know from generations of experience that it is by living according to these values that a company will be built to last,” said Lopez in a message published in the souvenir program.


He said: “You will find in this stage presentation the values that keep us strong. For starters, we believe that our primary reason for being is to serve the Filipino people. Thus, not only are we committed to do no evil as Googles stated objective puts it. We shall always do business that will result not just for profit, but more importantly to benefit the various publics and communities that we serve.

In more specific terms, we are guided by the following distinct Lopez Values a pioneering entrepreneurial spirit, business excellence, nationalism, unity and team work, strong work ethic, integrity, social justice, and an over-riding concern for employee welfare and wellness. We know from generations of experience that it is by living according to these values that a company will be built to last.”

Originally conceptualized to celebrate the Lopez Group’s 80th founding anniversary in 2008, Undaunted was re-written to take on the point of view of Lopez, who himself wrote and published the family genealogy contained in a book launched in 1982.

Under its founder Don Ening, the Lopez Group from 1928 included two sugar haciendas, Spanish- and English-language newspapers, a shipping company, a bus company, and Iloilo-Negros Air Express Co., Inc. or INACE, the first Filipino airline.

As a historian, Lopez has advocated the study and documentation of events and practices throughout generations, across different businesses and even from all over the world, in a desire to draw out lessons that will ensure the longevity of enterprises intended to serve the Filipino people.

Lopez Group assets suffered heavy losses during the Second World War (early 1940s), during the imposition of Martial Law (early 1970s), and again during the Asian financial contagion (late 1990s). It has managed to survive each major adversity and come out stronger every time.

“The Lopez Group is also built to last. It is now 82 years old (by June 12) and I do hope it can last for centuries. That is the conclusion one gets after studying 200 years of Lopez entrepreneurship. That is also the theme of Undaunted, the story of how my father built the modern era Lopez Group. By imparting his undying values to us, his children, my father made sure that the Group will live on from generation to generation,” he said.

The show, will have three playdates at the Meralco Theater:
April 23 (Fri) 3 pm
April 23 (Fri) 7 pm
April 24 (Sat) 7 pm

for more info, contact your HR Department.


Artistic Staff:
George de Jesus III Director, Scriptwriter, and Lyricist
Roy Vincent del Valle Composer, Arranger and Musical Director
Erwin Flores Choreographer
Perky Parong Assistant Director
Mio Infante Set Designer
Raven Ong Costume Designer
Dong Calingacion Lighting Designer & Technical Director
G.A. Fallarme Projections Designer
Lissa Tayko del Valle Co-Composer (Threading the Past with the Future, Love, History, Family & The Creed We Live By)

Production Staff:
Alvin Trono Executive Producer
Rowena Lopez Production Manager
Rards Corpus Sound Engineer
Bernice Aspillaga Cañete Stage Manager
Bea Salipsip Asst Stage Managers
Alvin Mendoza
Andrew Alcoba Production Assistants
Sharon Gaurana
Jesrelle Menguez
Otto Hernandez Property Master
Bambi Santos Spinner
Maribeth Chua Talent & Logistics Coordinator
Zayda Marie Baaya Dance Captain
Mariko Yasuda Mic Traffic
Amor Guanlao Technical Asst
Peachy Salvador Coverage Coordinator
Kriselda Fatima Pimentel Projections Researcher
G.A. Fallarme Logo & Program Cover
Evelyn Gino Hair & Makeup
Elenita Castillo Costume Mistress
Irene Galura Costume Dressers
Sonny Castillo
Marissa Espino
Jimbo Serrano
Jerome Aytona Costume Apprentices
Carmi Soriano
Monica Santos
Rosa Leon Lumagbas
Pauline Manzo
Mildred Ubiadas Production Utility
Noel Año

Production Suppliers
9 Works, Inc. Set Execution
Rhythm Sound &Lights Trading Trussing & Lighting
Soundcheck Sound System
Imatech Video Projection System
Stand Studio Rehearsal Venue
EMBRC Costume Rental

1St Holdings Team:
Benjamin Lopez Project Director
Cedie Lopez-Vargas Project Director
Hazel Velasco Liaison
Rosan Cruz Souvenir Program Head
Raul Rodrigo Archival Consultant